Under pressure after the instant success of Maruti's 'Swift', Hyundai Motors on Wednesday launched an offensive by reducing prices of its Santro Xing by over Rs 19,000.
Hyundai Motor India on Wednesday said its car sales grew by 21 per cent during January-June 2003 to 65,307 units, following good demand for the newly launched compact car Santro Xing.
Hyundai Motor India Ltd, the country's second-largest carmaker, launched a new-look version of its Santro compact car on Thursday and said the model will help more than triple exports this financial year.\n\n
As other global car makers struggle in India to keep sales consistent, the Korean player has made a heady combination out of design, launches and localisation.
These cars offer the performance of a more expensive car for a quarter of the price.
The distinction between "cheap" and "affordable" is a fine one, but no one understands this better than India's aspirational first-time car-owner, says Kanika Datta.
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